题目:Customers are faced with increasing amounts of advertising due to the competitionamong companies. To what extent do you think consumers are influenced by advertisements? And what measures can be taken to protect their interests?


Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world it as it certainly brings huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceededits cons.

In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms compete with each other to gain the market shares. However, they will be reluctantto increase or lower their price because the information is interdependent and consumers have got

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tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hands, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm investa great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers.

To conclude, advertisements in my opinion will hardly influence

people’s purchasing patterns. Instead, some well-made advertisements can approvethe aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.

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Essay on Advertising



Created by Jeenn Lee Hsieh




—Some people say that advertising encourages us to buy things we really do not need.

—Others say that advertisements tell us about new products that will improve our lives.

—How does advertising influence people's behavior?

—With the development of market economy, advertisements have become a dominating feature in television industry.

—We are surrounded by advertising.

—Some people think that advertising is good because it gives us a chance as consumers.

—But others argue that it makes people selfish and greedy for more and more goods.

—Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.

—Some people think that advertising is good for economy.

—Others say that advertising can cause people to desire something unnecessary or completely useless.


Some people think that advertising is good for economy while others say it can cause people to desire something unnecessary or completely useless. What is your opinion? (Colombia, December 2011)

谢振礼英文18句【起3承6转6合3】+ 中文雅思——建议先看汉文搞笑。










These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.


To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That

kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to

desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.


The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.



Those who think that advertising is bad must think again about the value of a market system which thrives on

economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.



With the development of market economy, advertisements have become a dominating feature in television industry. Discuss both positive and negative influences.

We are surrounded by advertising. Some people think that this is good because it gives us a chance as consumers. But others argue that it makes people selfish and greedy for more and more goods. Give your opinion in not less than 250 words.

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the

society in which they are sold.




摘要: 今天小编为大家带来的是关于雅思作文优秀范文之广告利弊的内容,每个考生都希望自己能写出优秀的作文,这就离不开一些经典的范文来做指导,今天我们就针对广告类的范文为大家做一个简单的介绍,希望大家能从中获益。

雅思 考试中写作是很重要的一部分,每个考生都希望写出更精彩的作文,这就需要同学们在备考时多阅读一些 雅思写作 范文,学习其中的写作思路和结构,这对自身雅思写作水平的提高是有帮助的,下面 小马 过河雅思就为考生们带来一篇关于广告利弊,希望能给考生们一些帮助。

The advantages and disadvantages of internet advertising

In the last five to ten years, it has become increasing number of people to use internet for working and studying. This tendency looks set to continue in the future. According to this effect, a large number of advertisements have appeared on the internet. This essay will discuss the main advantages and disadvantages of internet advertising. There are four main advantages of internet advertising. The first benefit is the speed of spread. The Internet is open, 24 hours a day, 7 days a week People can browse the advertisement anytime. Secondly, the advertisement can be spread everywhere. The internet connects with each country’s web site. Thirdly, the cost of spreading advertisement is cheaper than other ways. For example, a magazine firm, the company can transfer the announcement of products directly without

employing other media. The final advantage is that the advertisement is full of life on the internet. People could see many exciting short film about goods. If people buy a newspaper or magazine, just some pictures without color on the paper. For instance, an advertisement about mobile phone, people only see the surface of phone, but when people

watch the short film, many functions and features are showed for customers. There are also four main disadvantages of internet advertising. The first drawback is easily to have outdated information. Plenty of information has been updated every day. If a company wants to attract more customers, the advertising should be changed frequently. The second disadvantage is that more competitors are fighting on the internet. Many companies invested the asset of advertising on the internet. A lot of different kinds of goods can be chosen by customers. Thirdly, the advertisement of web page has some problems. Not only few stereotypes about advertising are still appeared, but also more free space is wasted on the web.

The downside of advertising is that you have to have your business geared up to cope with additional demand, as well as targeting the right audience. If you spend money on a campaign and do not have the stock or manpower to deal with the demand that follows, it could end up being counter-productive. Being unable to match demand or meet

promises can be very damaging to the reputation of a company. If customers are let down or not happy with the service they receive following an advertising campaign, it could be a long time before they consider doing business again.

A well planned, targeted advertising campaign can revolutionize a company, bringing them to the public attention

and creating a market that can continue to pay dividends for months to come. By keeping the message straightforward and simple a campaign can create a favorable impression, leading to inquires and orders, and giving the company the opportunity to maximize business and profits.

以上就是 小马过河 教育雅思频道为考生们整理的一篇有关广告利弊 雅思写作范文 ,考生们可以取其精华,运用在自己的写作中,小马过河教育小编相信经过一段时间的练习,考生们也能写出范文水平的作文。





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